A Signature Bag – Your Holiday Card?

admin — Thu, 10 Dec 2009 19:51:40 +0000

Every season I look forward to seeing what the best Big Box stores are using for shopping bags. And from this article posted on newsobserver.com, lots of consumers do the same. A great shopping bag, as you know, is a “walking advertisement”. Customers will keep using them if they look cool, are environmentally friendly, or are just simply a good re-useable size. And when packaging is put together nicely, it is often given with a gift – what a great compliment to your store! Anne Keating from Bloomingdale’s goes as far as comparing it to a holiday card given to her guests. It’s an interesting concept and something for you to think about all year round. It doesn’t have to be expensive either. Take a plain Kraft bag and add you own distinctive ribbon or tissue paper. Add a small gift card for gift giving. At a minimum, choose something that matches your store color. Simply check out Bags & Bows for some great affordable options to get started.

So while Big Box stores give us all a run for our money, think about these easy and affordable ways to stand out and get noticed. Create a “signature” look for your store. You can’t afford not to. Your customers will love it.

Laura Walker

Sr. Product Marketing Manager & Retail Advocate

Bags and Bows Blog » holiday

A Signature Bag – Your Holiday Card?