A colleague of mine gave me that opener. It came to her in a dream one night. My first thought? There is no connection to retail packaging. But then – why not? In some ways, your packaging says a lot about your brand and image. Your name and logo should be on most everything customer-facing, including your bags, tissue, ribbon, boxes, etc. You’ve worked hard to create it, and you should proudly promote it. Your brand and logo says a lot about you, the message you’re trying to communicate, and how customers and potential customers perceive you in your community. To give you some ideas around branding, I’m attaching a brief but compelling white paper titled “developing your brand and promoting it”. In the simplest terms, retail experts say a brand is a promise – it is a promise of what you believe and what you deliver, it is your reputation. And leveraging your brand in the right ways leads to, well, maybe not “riches”, but it sets you on the right path to get there!
Questions you should be asking yourself . . . .
- What do customers and potential customers think when they see my name?
- Is it what I want them to think?
- Am I delivering on my brand promise?
- Am I promoting it in the right way to my target audience?
How can Bags & Bows help? Personalizing is critical to getting your brand noticed and your message communicated. See how you can affordably personalize your products with rich foils or colorful ink printing. Do you need to create a new logo or refresh an old one? Here are some easy and affordable solutions to get the logo design that will best support your brand.
Finally, our Bags & Bows exclusive collections are another great way to get your name noticed and your brand remembered, from our Holiday Wish, Joy, Peace and Believe Collection to our Wisteria Collection with elegant purple flowers. Please take a look at our latest exclusive retail packaging products.
Laura Walker
Sr. Product Marketing Manager and Retail Advocate